I am realizing that I have no idea what I’m good at.
Well, that’s not exactly true. I’m good at taking incredibly complex technical prose, figuring out what the author is trying to say, figuring out what the audience needs to hear, and making the writing bridge the gap between the two. I’m very good at that. My track record with getting articles about energy management published in facilities-focused publications is pretty damn good.
If you’re looking for plain language, low-bs content about real stuff that matters, I’m pretty awesome delivering that. I know how to use blogging software and I think that the way to do newsletters of any variety is through a blog – it makes having multiple contributors easy, it allows for comments and feedback, and it helps reduce e-mail clutter. I can make that happen.
I’m good at listening to a wide variety of people and figuring out what they need. I like being a fly on the wall in an organization and developing a deep understanding of the culture, politics, and potential outcomes. A “trusted insider.”
I’m not so terrible at discerning bs, diagramming it, and determining courses of action based on the depth, breadth and organizational commitment to that bs.
I like metadata.
I’m comfortable with social media and know how to use multiple platforms to establish a web presence.
Somewhere along the way, I got awesome at delivering bureaucratic prose that is concise, lucid, and effective.
Where I fail is in fluff. I’m a bad person to have in the room when the Emperor is starkers. I don’t mind eating a shit sandwich but I really resent being told a shit sandwich is a BLT. I need a paycheck, but I’m not motivated by money. I’m motivated by doing work that matters to someone. I almost don’t care who that someone is, but at the end of the day, I need to feel like I made a positive impact somewhere.
So, with that self-diagnosis… who is looking for someone like me and where can I find them?